-
Join the retail revolution
In the retail world, not all innovation happens online. The most successful ‘bricks and mortar’ stores are continually evolving . . . and introducing revolutionary ways to improve their customers’ experience. These are not the fads and one-off marketing promotions that once brought shoppers through the doors out of sheer curiosity: think free fondue samples […]
-
‘The customer is always right’: Mantra or Myth?
The saying goes that the customer is always right, but this surely can’t always be true. Let’s take a closer look at the rights and wrongs of customer service in retail. Firstly, this adage, as coined by the original retail impresario Harry Selfridge, is based on the assumption every complaint be treated seriously. And few could argue […]