5 top recruitment tips and tricks
Preparation is everything, not just for candidates trying to get a job, but for the team trying to hire them. [site_name] has 5 simple tips and tricks to take the fear out of your recruitment process.
Promote employee referrals
Employer Branding has never been more critical. Long-term skill shortages, uncertainty around Brexit and the challenges created by digital transformation means that an ever-growing number of employers are finding it difficult to attract the talent they need to their businesses. In such a candidate driven market, companies must offer a compelling and persuasive case to convince the best people to join them, and a strong employer brand is critical to achieving this.
By far the most successful tactic to showcase an employer brand in a compelling way is to share positive authentic employee stories, which underline culture and showcase the employee experience in a way that resonates with the appropriate target audiences. In order to do this effectively, employers need to identify brand advocates within their organisation who will produce content regularly and consistently. Social media is an obvious place to share these stories, but they should also be used as content to connect with audiences via other recruitment marketing channels including job boards.
Write accurate job descriptions
If you’re not accurately describing the position you’re hiring for, then you’re at a disadvantage from the get-go. It’s crucial to be honest about the job vacancy available to make sure that you’re attracting the correct types of candidates who will be successful.
If the job you’re trying to recruit for isn’t glamorous or doesn’t pay top of the scale, don’t try to dress it up that way. At best, you’ll have wasted the applicants’ and company’s time when the truth comes out. Over time, when the employee learns that the job isn’t what they thought, they are likely to be less engaged and more likely to leave as soon as they find a better match.
Ask the right questions
A job interview is the perfect time to gain an understanding of the applicant, in fact, it’s your only chance. This can be difficult for individual organisations, interview questions for one company might not be appropriate for another. Recruiters can end up asking superficial questions about previous experience without finding how well candidates will do in the job.
Read our blog on Top 5 interview questions to ask when recruiting to make your interviews more effective.
Give candidates homework
The traditional model for a job interview involves a list of questions, but does that really give you enough information? You may want to consider giving candidates a small bit of homework after the interview. This might be asking the candidate to do some research on a topic or perhaps undertaking a presentation on a subject related to the position that is then to be presented at a second interview to show they have a true understanding of the job.
Sell your organisation
It can be easy to assume jobseekers would be grateful to work for your company and that you don’t need to “sell” the role or organisation but, in reality, there’s more competition than ever for top candidates, particularly in certain niche areas. If you want that top candidate, you need to show why your company is better than the competition and, even if they don’t end up with the job, they could be an excellent potential advocate or supporter for your organisation.
And of course, our top tip for recruiting all the best candidates is to advertise your vacancy on [site_name].